Switch on the power of design with us
From the blank page through to successful delivery, we help our clients achieve their goals by using a clear approach and a trusted team of specialists.
Meet the founder
Kath Simpson
Founder & Creative Director
Kath is a creative specialist with 20 years’ experience in graphic design and a master’s degree in Innovation Management from Central Saint Martins. Working as a senior designer at Macmillan Cancer Support and other well-known charities helped cement her belief that design has the power to help transform lives.
Kath’s passion for strengthening how purpose-driven brands communicate, and championing the value of design and creativity, led her to found Creative Switch in 2016. Since then, alongside a team of trusted specialists, she’s delivered propositions, brand identities, campaigns, creative strategies and training to a range of organisations from national charities to business start-ups.
We’re on a mission to help purpose-driven brands embrace creativity so they can create brighter futures.
Our Approach
We believe that great design can unlock value in any organisation, be it in awareness, experience, income generation or market position. To help our clients achieve their aims, we use an inspirational and pragmatic approach; a method both tried-and-tested and flexible, delivering dynamic results.
Through four clear stages, we define the challenge and find its creative solution. First, we Discover insight into the problem and Define a clear design opportunity - so we know we’re on the right track. Then we Develop design concepts and Deliver the creative project.
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We ask questions and listen - to the client, the user, the audience - so we clearly understand the challenge. This research may take different forms such as interviews, audits, workshops, desk research, and competitor analysis.
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With all the insight gathered from the first stage, we define the area of focus until we have identified a clear design opportunity.
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This is all about concept creation and validating different routes that creatively solve the problem; that meet the design opportunity. We then stress-test, iterate and refine the idea until we get it right.
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In this last stage, we deliver final designs for production or launch which might be in the form of a campaign, a brand identity, strategic recommendations, a proposition or a report.
Our principles
Partnership
This won’t be a creative project that happens to you, it will be a creative project that happens with you – your team and audiences’ so we create something meaningful together.
Push boundaries
You want experts to help you create impact and with that comes stretching and challenging ourselves – exploring different creative strategies, ideas and concepts.
Creative work can feel ambiguous, that’s why we take the uncertainty out of creative problem-solving by using a clear approach which, in our experience, guarantees success.
Practical
Personality
Our work embraces and amplifies the individual uniqueness of the teams and the brands we work with. What we create will be distinct to you; reflecting your brand and message and distinguishing it from others.