Brand identity for med-tech startup Eventum Orthopaedics on a mission to improve patient outcomes

The problem:

 Eventum Orthopaedics are a Yorkshire med-tech brand who deliver innovative, accessible, affordable orthopaedic solutions for surgeons to improve patient outcomes. When they needed a new identity that was in line with their big ambitions, Creative Switch was ready to hit the ground running.

The solution:

We teamed up with copywriter Hannah Alexander-Wright and designer Jenny Morrison to develop a comprehensive brand identity that connected all elements of the brand and provided a seamless user experience. We combined Eventum Orthopaedics’ initials, 'E’ and ‘O’, to create an iconic logo and applied this across all brand touchpoints to build consistency. The colour palette of blue, white and pink signals both cleanliness and trust – it also stands out from its competitors and brings an element of playfulness, innovation and approachability to its brand tone.

• Project deliverables

  • Brand positioning

  • Interviews with the founders

  • Short competitor mapping

  • Brand identity

  • Brand guidelines

  • Website wireframes

  • Social media

  • Printed materials

“We are so delighted to have been introduced to Creative Switch. Trusting people with creating your brand is a big deal, but we shouldn’t have been worried. We are really impressed with all their work to date. So pleasant to work with, take the time to understand what really matters, and have the ability to translate that insight into high-quality deliverables”.

– Paul Atherton, Co-founder Eventum Orthopaedics”