Campaign branding for the National School Breakfast Programme

The problem:

Family Action provides support for families through its 200 community-based services. They needed help re-branding their National School Breakfast programme – and they turned to Creative Switch.

The solution:

A nutritious breakfast at the start of the school day supports children to focus and increases their ability to concentrate and learn. This sparked the idea that the creative should focus on the dreams that pupils have for their future and the fact that having a good breakfast can help them to achieve them. We encapsulated this with the strapline, ‘To reach your dreams, start with breakfast’.

We were single-minded about the use of bold colour and fun idents in this re-brand, all of which complemented Family Action’s master brand. The result was a cohesive and instantly recognisable sub-brand.

• Project deliverables

  • Audit of existing materials

  • Short market research exercise

  • Sub-brand identity guidelines and assets

  • Certificates

  • Funding Guide

  • Guide for governing bodies

  • Invitations

  • Posters

  • Facebook templates

  • Sign-up pack

  • Website hub wireframes