Report and design management for Rewilding Britain’s Nature-Based Economies strategy

Dec 2

The problem

Rewilding Britain is a UK national charity who tackles the climate emergency through rewilding and all the benefits it brings to the planet. They asked Creative Switch to art direct, design and manage a small team of design specialists to create a report to help the public and key policy-makers understand the positive impact rewilding can have on the UK economy.

The solution

As part of a diverse project group of strategists, designers, directors, marketing and experts in rewilding Kath’s role was to help steer the look and feel of the report and how best to ensure the design reached new audiences. We decided the report needed to feel modern to stand out against the crowd. By using striking wildlife and landscape photography, compelling infographics and stylised illustrations to bring to life the impact rewilding has to build resilient and sustainable growth and combat the climate and ecological crises in a radical way.

Creative Team: Strategy by Owen Hughes. Illustrations by Jing Zhang. Infographic by James Round.